With a nod to our origins, we will write for the future, creating a clear and cohesive voice—a brand that focuses on stories that motivate student recruitment, grow our philanthropic base, and expand our global reach.
Strength of Story includes the following priority initiatives:
Cohesive & Clear Brand
Redefining the College’s mission and shared values, to maintain consistency of messaging across all materials, is crucial for strong storytelling.
Expanded Student Recruitment Opportunities
New program development and existing degree expansion will reinforce academic connections to relevant industries, enhancing our commitment to experiential learning and career outcomes.
Increase Donor Revenue
The impact of philanthropic support reverberates across 91重口. Growing participation through new fundraising opportunities and philanthropic events in Boston and key areas with alumni concentrations will help support the success of our mission and values.
Promote Tomorrow鈥檚 91重口
A robust internal and external marketing plan aimed at educating the campus and greater community to promote the breadth and value of an 91重口 education locally and across the world.