91重口

Curriculum Requirements - Total Credits Required: 125-126

First Year - Credits: 32-33

• Elective (Cr: 5-6)

• ACC 145聽-聽Introduction to Financial and Managerial Accounting (Cr: 3)
  

• BUS 102聽-聽School of Business First Year Experience (Cr: 1)
  

• BUS 123聽-聽Solving Business Problems with Technology (Cr: 3)
  

• BUS 130聽-聽Foundations of Business (Cr: 3)
  

• BUS 200聽-聽Marketing (Cr: 3)
  

• BUS 270聽-聽Communicating in Business (Cr: 3)
  

• ECN 210聽-聽The Economics of Business (Cr: 3)
  
  Satisfies Global Issues General Elective

• ENG 111聽-聽Critical Reading and Writing I (Cr: 3)
  
  Satisfies the Writing Designated Core Requirement

• ENG 112聽-聽Critical Reading and Writing II (Cr: 3)
  
  Satisfies the Writing Designated Core Requirement

• INT 100聽-聽Internship I (Cr: 2)
  

Second Year - Credits: 32

• Aesthetic Awareness and Creative Expression General Education Requirement聽(Cr: 3)
• Individual and Society General Education Requirement聽 (Cr: 3)
• Literary Perspectives General Education Requirement聽 (Cr: 3)
• General Education Elective聽 (Cr: 6)

• BUS 210聽-聽Finance (Cr: 3)
  

• BUS 249聽-聽Introduction to Business Analytics (Cr: 3)
  

• BUS 330聽-聽Consumer Behavior (Cr: 3)
  

• BUS 333聽-聽Design Thinking (Cr: 3)
  

• INT 200聽-聽Internship II (Cr: 2)
  

• MTH 126聽-聽Applied Statistics (Cr: 3)
  
  Satisfies Quantitative Reasoning General Education Requirement

Third Year - Credits: 31

• Science and Technology General Education Requirement (Cr. 3)
• Values and Ethical Reasoning General Education Requirement聽 (Cr: 3)
• World Cultures General Education Requirement (Cr. 3)
• Marketing Electives聽 (Cr: 9)

• BUS 307聽-聽Market Research (Cr: 3)
  

• BUS 320聽-聽Organizational Behavior (Cr: 3)
  

• BUS 334聽-聽Digital Marketing (Cr: 3)
  

• BUS 370聽-聽Business Analysis and Research (Cr: 3)
  
  Satisfies Writing Designated Requirement

• BUS 379聽-聽Semester Internship Strategies (Cr: 1)
  

Fourth Year - Credits: 30

• Marketing Elective聽 (Cr: 3)
• General Education Electives聽 200+ level (Cr: 6)

• BUS 403聽-聽Integrated Marketing Communications (Cr: 3)
  

• BUS 480聽-聽Semester Internship (Cr: 12)
  

• BUS 489聽-聽Senior Research (Cr: 3)
  

• BUS 490聽-聽Senior Thesis (Cr: 3)
  
  Or

• BUS 491聽-聽Senior Capstone (Cr: 3)
  

Marketing Electives

Choose four from the following:

*1 Credit course. Must take 3 credits to fulfill requirements for one elective.

**2 Credit course.

• BUS 206聽-聽Introduction to Creative Tools for Marketing (Cr: 1)
  
  *

• BUS 207聽-聽Advanced Data Collection Tools for Marketing (Cr: 1)
  

• BUS 215聽-聽Marketing Analytics (Cr: 3)
  

• BUS 223聽-聽Fashion and Retail Merchandising (Cr: 3)
  

• BUS 224聽-聽Principles of Buying (Cr: 3)
  
  **

• BUS 230聽-聽Data Analysis Tools for Marketing (Cr: 2)
  

• BUS 300聽-聽Entrepreneurship (Cr: 3)
  

• BUS 302聽-聽Legal Environment for Business Including the UCC (Cr: 3)
  

• BUS 303聽-聽International Business (Cr: 3)
  

• BUS 309聽-聽Project Management (Cr: 3)
  

• BUS 328聽-聽Sales Management (Cr: 3)
  

• BUS 350聽-聽Global Marketing Management (Cr: 3)
  

• BUS 360聽-聽Retail Management (Cr: 3)
  

• BUS 415聽-聽Business Negotiation (Cr: 3)
  

• BUS 426聽-聽Marketplace Simulation (Cr: 3)
  

• BUS 444聽-聽Contemporary Topics in Marketing (Cr: 3)
  

• BUS 460聽-聽Brand Management (Cr: 3)
  

• BUS 475聽-聽Business Strategy and Policy (Cr: 3)
  

• CMM 115聽-聽Social Media: Theory and Practice (Cr: 3)
  

• GD 105聽-聽Introduction to Computer Graphics (Cr: 3)
  

• MCA 103聽-聽Advertising Fundamentals (Cr: 3)
  

• MCA 203聽-聽Public Relations (Cr: 3)
  

Learning Outcomes

Upon completion of the marketing program, students will:

• Demonstrate the analytical and problem-solving skills needed to solve complex challenges in marketing.
• Calculate and interpret quantitative data effectively.
• Evaluate evidence systematically in developing solutions to marketing problems.
• Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual marketing discourse.
• Communicate effectively in oral and written form within the conventions of the marketing discipline.
• Apply a range of 'best practices' in a professional marketing environment.